Music Videos Launch

Launch Video:

I was fortunate enough to work on this massive project creating the launch video for music videos on the Apple Music iOS application. The biggest challenge we faced, was that every screen had to be added in post-production since the user interface wasn't finalised until the launch date. This meant there were many timing and thumb-positioning repercussions that had to be taken into account. This made for a complex post-production workflow to ensure everything was delivered on time, and with a tight deadline of only three weeks from pre-production to final delivery it made for an exciting experience. It was an incredible opportunity to work on a project of this scale, and I'm grateful to have been a part of it.